SEO Leadership Across 20+ Enterprise Accounts at a Digital Agency

Situation

Managing 20+ enterprise client accounts at the same time across very different industries — EdTech, D2C, B2B SaaS, and Travel — needed a system. Without one, quality and delivery speed would vary wildly between accounts.

Key problems when I joined:

• No shared audit process. Each account manager worked differently, making it hard to maintain consistent quality.
• No central reporting framework. Client updates were manually compiled, slow, and hard to compare.
• A team of junior and mid-level SEOs with no structured training in place.

What I Did

1. Built Shared Audit and Delivery Processes

• Created a standard technical SEO checklist covering crawl health, canonical hygiene, schema, and Core Web Vitals — used across all 20+ accounts.
• Set up automated Looker Studio dashboards combining GA4, GSC, and rank-tracking data so clients had live performance views without waiting for manual reports.

2. Keyword Research and Content Planning

• Ran keyword gap analyses for each account to build out keyword universes — branded, non-branded, transactional, and comparison intent.
• Restructured client site architectures into topic clusters with clear pillar pages and supporting content.

3. Team Leadership

• Directly managed 15 SEO specialists, content strategists, and outreach coordinators.
• Ran twice-monthly training sessions to improve technical SEO skills across the team.
• Introduced sprint-based task allocation and quality checks to improve delivery consistency.

Results

• Successfully managed 20+ enterprise accounts simultaneously across four verticals.
• Built a 15-person team with clear processes, structured training, and consistent delivery standards.
• Standardised technical SEO audits and reporting across the full agency portfolio, reducing ad-hoc firefighting and improving client communication.